AI-driven Matching and Outreach
AI based Market Intelligence
Trial Alignment, Screening Efficiency
AI driven Digital Control Groups
Sales, Patient, Physician, Prescriptions, Market
Target Physicians, High Conversions
Optimize Patient Access, Payer Trends, Reimbursement, Formulary
Patient Recruitment
Patient Education
Patient Outreach
Data Strategy
Reduced Enrollment Timelines
Reduced Screen Failures
Increased Patient Access
Faster Access to New Therapies
Improved Health Equity
Enhanced Patient Experienc
Capable of capturing intricate features and nuances in patient records that are challenging for traditional rule-based or deterministic methods
Designed to be resilient to healthcare data distribution changes in patient demographics, data entry practices, or other environmental factors.
Demonstrates strong performance to unseen or partially observed data, making them effective when patient records may be incomplete or there are variations in the available information.
Automatically learns relevant patient matching features from complex medical records without explicit feature engineering.
Representations of patient records with latent features that contribute to patient identity, making it easier to compare and match records accurately.
Embeddings and vector databases provide efficient similarity search, representing data as vectors in a high-dimensional space, then indexing for tasks like patient or trial matching.
Excel at capturing non-linear relationships providing a more accurate representation of the underlying patient record
Robust to variations and can learn to generate meaningful representations of the underlying data distribution even in the presence of noise.
Reduced Enrollment Timelines
Reduced Screen Failures
Increased Patient Access
Faster Access to New Therapies
Improved Health Equity
Enhanced Patient Experience
Multivariate, multi-time series, and non-auto-regressive demand forecasting models excel in accuracy over traditional approaches using historical sales, market dynamics, patient health records, physician behavioral data, and supply chain data.
Ensemble models of vectorized similarity and clustering algorithms enhances healthcare professional (HCP) segmentation for precise micro-targeting. This approach identifies nuanced similarities, improving targeting accuracy and personalized engagement in healthcare marketing.
Provides contracting and reimbursement decisions through AI driven rebate usage tracking, formulary and plan-level performance data management, rebate/cash flow forecasting, and disputable rebate dollar detection. ML model alerts and trend-based insights enhance decision-making, reduce risk, improve patient access, brand performance, and improve financial outcomes.
AI models for Healthcare Professional (HCP) customer profiling, journey mapping, engagement, and channel selection to target campaigns effectively. Generative AI facilitates engagement content generation, MLR acceleration, and field and medical summarization. Predictive analytics are used to measure customer conversion and campaign effectiveness in Pharma Commercial strategies.
Market Access Optimization leverages healthcare analytics to identify market access barriers, payer preferences, and reimbursement trends. Payer Analytics model market access strategies, pricing models, and contracting strategies across payer segments. Outcomes-based pricing strategies are optimized using AI analytics, ensuring effective market access and pricing strategies in Pharma Commercial.
Market Access Optimization leverages healthcare analytics to identify market access barriers, payer preferences, and reimbursement trends. Payer Analytics model market access strategies, pricing models, and contracting strategies across payer segments. Outcomes-based pricing strategies are optimized using AI analytics, ensuring effective market access and pricing strategies in Pharma Commercial.